thatrebeccarae/claude-marketing106 installs
tiktok-ads
TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.
How do I install this agent skill?
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill tiktok-adsIs this agent skill safe to install?
- Gen Agent Trust Hubpass
This skill is an informational guide for TikTok Ads management. It contains only Markdown documentation with platform strategy, benchmarks, and best practices. No executable code or security risks were detected.
- Socketpass
No alerts
- Snykwarn
Risk: MEDIUM · 1 issue
What does this agent skill do?
TikTok Ads
TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/
Campaign Objectives
| Objective | Optimization Goal | Best For |
|---|---|---|
| Reach | Maximum impressions | Brand awareness, launches |
| Traffic | Link clicks | Blog, landing page visits |
| Video Views | 6s or 2s views | Content promotion, retargeting pools |
| Community Interaction | Followers, profile visits | Account growth |
| Lead Generation | In-app form submissions | B2C lead capture |
| App Promotion | Installs, in-app events | Mobile app growth |
| Website Conversions | Purchase, signup, add-to-cart | E-commerce, SaaS |
| Product Sales (Shop) | TikTok Shop purchases | Social commerce |
Ad Formats
| Format | Specs | Best For |
|---|---|---|
| In-Feed Ads | 9:16 vertical, 5-60s, sound on | Standard performance ads |
| Spark Ads | Boost organic posts (yours or creators) | Authenticity, social proof |
| TopView | Full-screen on app open, up to 60s | Maximum reach, launches |
| Branded Hashtag Challenge | Custom hashtag + landing page | UGC, viral campaigns |
| Branded Effects | Custom AR filters/stickers | Interactive engagement |
| Collection Ads | Product cards below video | E-commerce browsing |
| Dynamic Showcase Ads (DSA) | Auto-generated from catalog | Retargeting, catalog scale |
| TikTok Shop Ads | Video Shopping Ads, Live Shopping | Direct social commerce |
Creative Best Practices
The TikTok Creative Formula
Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)
- Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
- Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
- Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
- Vertical video — 9:16 only. Never letterboxed horizontal
- Text overlays — 73% of top-performing ads use on-screen text
- Fast pacing — Cut every 2-3 seconds. Static shots die
- Creator-led > brand-polished — UGC-style consistently outperforms studio creative
Creative Fatigue
- Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
- Maintain 3-5 active creatives per ad group
- Test new hooks on proven body/CTA structures
- Monitor frequency: >3 weekly = fatigue risk
Targeting
Interest & Behavior
- Interest categories (broader, for prospecting)
- Video interaction (liked, commented, shared similar content)
- Creator interaction (followed similar creators)
- Hashtag interaction (engaged with relevant hashtags)
Custom Audiences
- Website traffic (Pixel)
- App activity
- Customer file (email/phone upload)
- Engagement (video views, ad interaction, profile visits)
- TikTok Shop (shoppers, cart abandoners)
Lookalike Audiences
- Based on any custom audience source
- Broad/Narrow/Balanced options
- Minimum source: 1,000 users
Smart Targeting
- Automatic audience expansion when optimization allows
- Works well for conversion campaigns with sufficient data
- Requires 50+ conversions per week for optimal learning
Benchmarks
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (In-Feed) | >1.5% | 0.8-1.5% | <0.8% |
| CPC | <$0.80 | $0.80-1.50 | >$1.50 |
| CPM | <$8 | $8-15 | >$15 |
| Video view rate (6s) | >15% | 8-15% | <8% |
| CVR (e-commerce) | >2% | 1-2% | <1% |
| ROAS (e-commerce) | >3x | 1.5-3x | <1.5x |
| Cost per lead | <$15 | $15-40 | >$40 |
Pixel & Events API
TikTok Pixel Setup
- Base pixel on all pages
- Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
- Custom events for specific actions (signup, demo request)
- Enhanced matching (email, phone) for better attribution
Events API (Server-Side)
- Complements pixel for iOS 14.5+ signal loss
- Deduplicate with pixel via event_id parameter
- Recommended for all advertisers running conversion campaigns
Audit Checklist
- Campaign structure: no more than 3-5 ad groups per campaign
- Each ad group has 3-5 active creatives
- Pixel firing correctly on all conversion events
- Events API configured alongside pixel
- Budget allows 50+ conversions per week per ad group (for learning phase)
- Creative refreshed within last 14 days
- No audience overlap between ad groups
- Exclusions applied (purchasers, existing customers)
- Attribution window set appropriately (7-day click, 1-day view standard)
- Catalog connected (if e-commerce)
Integration with Other Skills
- facebook-ads — Cross-platform creative and audience strategy
- google-ads — Full-funnel paid media coverage
- account-structure-review — Multi-platform structural audit
- wasted-spend-finder — Identify wasted TikTok spend
- copywriting-frameworks — Script ad hooks and CTAs
How can the creator link this skill?
Add the canonical catalog link to the repository README so users can inspect current installs and available audits. The publishing guide covers the complete discovery path.
<a href="https://skillzs.dev/skills/thatrebeccarae/claude-marketing/tiktok-ads">View tiktok-ads on skillZs</a>