social-listening-brief
Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.
How do I install this agent skill?
npx skills add https://github.com/scrapecreators/social-media-research-skills --skill social-listening-briefIs this agent skill safe to install?
- Gen Agent Trust Hubpass
This skill provides a legitimate workflow for social media research and brand monitoring. It follows security best practices by utilizing environment variables for credentials and linking to the author's official repositories. No malicious patterns or suspicious behaviors were detected.
- Socketpass
No alerts
- Snykwarn
Risk: MEDIUM · 1 issue
What does this agent skill do?
Social Listening Brief
Overview
Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.
When to Use
Use this skill when the user asks:
- what are people saying about X?
- monitor this brand/topic/category
- find complaints or praise about a product
- summarize recent social discussion
- compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads
Useful Sources
- Reddit search, subreddit search, posts, comments
- TikTok search top/keyword/hashtag and comments
- YouTube search, transcripts, comments
- Instagram reels search and hashtag search
- LinkedIn post search
- Threads search
- Google search when platform search is not enough
Workflow
- Define topic, aliases, competitor names, and date window.
- Search multiple relevant sources, not every source blindly.
- Keep URLs, dates, platform, engagement metrics, and exact quotes.
- Cluster conversations into themes.
- Separate positive, negative, neutral, and mixed signals.
- Highlight representative examples and action items.
Output Format
# Social Listening Brief: {topic}
## Executive Summary
- Main takeaway:
- Conversation volume: Low/Medium/High
- Sentiment: Positive/Neutral/Negative/Mixed
- Confidence: High/Medium/Low
## Top Themes
| Theme | Sentiment | Evidence | Representative quote/source |
|---|---|---|---|
## Notable Posts
- [source](url) — why it matters
## Risks / Opportunities
- ...
## Recommended Actions
1. ...
Common Pitfalls
- Do not pretend this is exhaustive social monitoring. It is public-data research.
- Do not average sentiment across very different communities without caveats.
- Do not use engagement as a proxy for truth.
How can the creator link this skill?
Add the canonical catalog link to the repository README so users can inspect current installs and available audits. The publishing guide covers the complete discovery path.
<a href="https://skillzs.dev/skills/scrapecreators/social-media-research-skills/social-listening-brief">View social-listening-brief on skillZs</a>