instagram-audience-voice

Instagram Audience Voice

Use this skill to mine Instagram comments for audience language, pain points, objections, FAQs, purchase intent, and reusable copy phrases.

Apply shared rulebook and user-guidance rules from postplus-shared.

Entry Requirement

Do not start from a huge blind post set. Prefer one of these first:

• a benchmark shortlist from instagram-content-benchmark,
• manually provided post or Reel URLs,
• a small set of competitor top posts.

Collection Key Routing

Route to the matching hosted collection key by task shape: comments for a bounded set of shortlisted posts or Reels.

Discover the exact released collection keys and request shapes with postplus research schema --json. Use hosted collection outputs and the workflow below.

Default Workflow

1. Confirm the post or Reel shortlist.
2. Collect comments with instagram-comments.
3. Normalize comments.
4. Cluster comments by theme and intent.
5. Separate high-signal language from low-signal reactions.
6. Summarize actionable audience voice.

Keep raw comments and clustering caches under .postplus/; return reusable copy notes or summaries where the user can inspect them.

Suggested Buckets

• praise
• objection
• question
• purchase-intent
• request-for-details
• low-signal / meme

Good Output

Return top comment themes, repeated questions, objections, skepticism, purchase or trial intent signals, exact phrases worth reusing in copy, and comments that suggest unmet needs.

Failure Modes

• Stop if no shortlist or post URLs are available.
• Stop on unsupported keys, missing auth, unavailable hosted service, or stable network failure.
• Do not infer full audience truth from comments without naming that comments are a public proxy.

Handoff

Turn audience language into hooks, offers, captions, or creative briefs through the relevant campaign, copy, or creative workflow.

Public Command Boundary

• Choose the smallest matching command or workflow from the user input and run it directly.
• Readiness diagnostics: postplus doctor --skill instagram-audience-voice.
• If an owned CLI or script command fails, report the exact error and stop. Do not bypass the failure with metadata-only answers, readiness probing, local payload rewrites, fallback providers, or unpublished tools.
• Use postplus research schema --collection-key <collectionKey> --json only when constructing or repairing an unknown request shape.
• Hosted collection runs through the shared research collect verb (owned by instagram-tools), attributing the run to this skill: postplus research collect <collectionKey> --skill instagram-audience-voice --request <input.json> --output <result.json> (input = the collection parameters).
• Resume a pending collection: postplus research collect --run-handle <runHandle> --output <result.json>.
• Keep the first pass bounded; expand only after inspecting the first result.
• If the CLI returns a quote-confirmation challenge, run postplus quote confirm --json --challenge-file <challenge.json> and retry with the returned token.