commercial-ad

Commercial Ad

Purpose

Create or audit product-led commercials that build one coherent argument toward a designed payoff. Select the mechanism before choosing shots, effects, or locations.

Treat commercial polish as controlled product behavior, framing, motion, edit, and sound rather than generic beauty shots.

Choose The Task

• If the user wants ideas, recommendations, or a brief, return a Commercial Direction and compact beat outline. Stop before a full shot script unless requested.
• If the user wants a script, return a Commercial Direction, shot table, production locks, and one approval checkpoint.
• If the user provides an existing video for review, use $video-analysis first and audit it against the closest mechanism. Do not rewrite or enter production unless asked.

Workflow

1. Ground The Brief

Read the smallest useful context and lock:

• product capability, category, geometry, and material behavior
• audience and desired payoff
• available literal proof and allowed metaphor
• product, persona, location, audio, effect, and reference assets
• claim boundaries
• duration, format, and requested deliverable

Do not invent durability, health, ingredient, comparative, performance, price, review-count, or guarantee claims.

2. Select One Mechanism

Choose one route from the product argument and proof available. Then read only its reference file.

route	read	use when
proof test	references/proof-test.md	visible stress, resistance, recovery, or uninterrupted physical evidence
CGI product world	references/cgi-product-world.md	ingredient, texture, liquid, particle, or package-led CGI
reveal and suspense	references/reveal-suspense.md	concealment, choice, delayed payoff, product function reveal
satisfying restock	references/satisfying-restock.md	repetition, organization, abundance, storage fit, tactile completion
brand-film narrative	references/brand-film.md	pressure, product hinge, changed human state, identity close
editorial try-on	references/editorial-try-on.md	fashion, accessories, body movement, material and fit details
surreal escalation	references/surreal-escalation.md	ordinary use enters a fictional action or metaphor world

Do not load the other route references unless the user explicitly asks to compare routes.

3. Produce The Commercial Direction

Return exactly these fields:

• route
• template_reference
• core_payoff
• viewer_question
• opening_condition
• visual_mechanism
• product_role
• camera_and_framing
• movement_and_edit
• proof_standard
• sound_design
• continuity_locks
• final_resolution

State Claim Boundaries immediately afterward. Label proof as literal demonstration, sensory visualization, functional reveal, lifestyle evidence, or fictional metaphor.

When the user only wants ideas or a brief, add a four-beat outline and stop.

4. Write The Shot Script

When a script is requested, return a table with exactly these columns:

time | visual | framing/composition | camera motion | action | product/prop relationship | lighting/color | sound | speech/text | purpose

Keep one physical or narrative job per shot. State product condition before and after every mechanism-changing action.

After the table, provide:

• Continuity Locks
• Proof Status
• Claim Boundaries
• Generator Risks

5. Ask For Approval

Ask one concise question:

Does this commercial direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

6. Handoff On Approval

Use $image-batch-runner first when product geometry, hero frames, material details, personas, locations, mechanism layouts, effect states, or final compositions need stable still assets. Feed approved stills into $video-batch-runner.

Go directly to $video-batch-runner when product, scene, effect, audio, motion logic, and prompt plan are already stable and approved.

Pass the approved shot script, Commercial Direction, selected mechanism, product facts, proof classification, claim boundaries, continuity locks, generator risks, and provided references as locked context. Do not create a second production brief or ask a second generation confirmation.

Review Mode

After $video-analysis, return:

• factual shot structure and product first-appearance time
• closest mechanism and template reference
• Strong / Partial / Weak / Missing audit for opening condition, mechanism, product legibility, proof, sound, payoff, and causal closure
• literal versus metaphorical proof classification
• confirmed recurring grammar and one-off details
• claim, continuity, physics, and generator risks
• precise amendments to this skill or the creative

Do not treat fictional spectacle as literal product proof.

Quality Bar

• Select one mechanism before writing shots.
• Make the product or product question legible in the opening.
• Preserve a clean causal build toward one payoff.
• Keep the product silhouette readable during effects and action.
• Use macro framing only for a material, texture, mechanism, or sensory purpose.
• Synchronize important physical actions with sound and edit timing.
• Hold uninterrupted action when a test depends on credibility.
• End on a stable hero, resolved human state, or post-produced end card.
• Keep final logos, labels, claims, prices, legal copy, subtitles, and typography in post.

Non-Imitation Boundary

• Do not copy exact scenes, characters, brand marks, package designs, slogans, action devices, or recognizable effect choreography.
• Translate references into generic mechanism, object behavior, camera path, framing, palette logic, edit rhythm, sound structure, proof type, and payoff.
• Do not prompt for a named filmmaker, studio, campaign, or living creator's style.