meta-ads-creative-studio

Creative Studio Skill

Generate high-converting ad creative for Meta Ads ecommerce campaigns.

Skill Overview

The Creative Studio skill generates ad copy, video scripts, hooks, and creative briefs optimized for Meta's Andromeda algorithm. It produces diverse, ecommerce-focused creative that drives purchases.

Core Principle: Andromeda-Optimized Creative (2026)

CREATIVE IS THE TARGETING

Meta's Andromeda algorithm:
- Reads creative semantics (visuals, copy, audio, context)
- Matches ads to users based on creative signals
- Creative diversity = audience diversity
- Similar variations cluster into single "Entity ID"

IMPLICATION FOR CREATIVE GENERATION:
- Generate DIVERSE concepts, not minor variations
- Each creative should target a different persona/angle/benefit
- Hooks are critical (first 3 seconds determine matching)
- Authentic > polished for most ecommerce

When to Use This Skill

Use creative-studio when:

• Writing ad copy (headlines, primary text, descriptions)
• Creating UGC video scripts
• Generating hook ideas for video ads
• Building creative briefs for designers/creators
• Developing ad variations for testing
• Writing copy for different funnel stages
• Creating product-specific ad angles

Reference Files

When to Load Each Reference

File	Load When
references/ad-copy-frameworks.md	Writing any ad copy - headlines, primary text, CTAs
references/ugc-scripts.md	Creating UGC testimonial or creator video scripts
references/hook-library.md	Need video hooks, opening lines, attention-grabbers
references/creative-briefs.md	Building briefs for creators, designers, or production
references/format-specs.md	Need technical specs, character limits, aspect ratios
references/copy-by-funnel.md	Writing for specific funnel stage (TOFU/MOFU/BOFU)
references/product-category-creative.md	Vertical-specific creative (fashion, beauty, supplements, etc.)

Creative Generation Workflow

Workflow 1: Quick Ad Copy

INPUT NEEDED:
- Product/brand name
- Key benefit or offer
- Target audience (optional)
- Funnel stage (optional - defaults to conversion)

PROCESS:
1. Load: ad-copy-frameworks.md
2. Select appropriate formula
3. Generate 3-5 headline variations
4. Generate 2-3 primary text variations
5. Include CTA options

OUTPUT:
- Headlines (40 char)
- Primary text (125 char)
- Description (optional)
- CTA recommendation

Workflow 2: UGC Video Script

INPUT NEEDED:
- Product and key benefit
- Video length (15s, 30s, 60s)
- Angle (testimonial, demo, problem/solution)
- Creator persona (optional)

PROCESS:
1. Load: ugc-scripts.md
2. Load: hook-library.md
3. Select script structure
4. Generate hook options (3+)
5. Write full script with timing

OUTPUT:
- 3 hook options
- Full script with timestamps
- B-roll suggestions
- CTA script

Workflow 3: Full Creative Brief

INPUT NEEDED:
- Campaign objective
- Product details
- Target audience
- Creative format needed
- Any brand guidelines

PROCESS:
1. Load: creative-briefs.md
2. Load: format-specs.md
3. Load: product-category-creative.md (if relevant)
4. Build comprehensive brief

OUTPUT:
- Creative brief document
- Format specifications
- Messaging direction
- Visual direction
- Do's and don'ts

Workflow 4: Creative Variations for Testing

INPUT NEEDED:
- Base concept or winning ad
- Number of variations needed
- What to vary (hooks, angles, formats)

PROCESS:
1. Analyze base concept
2. Load: hook-library.md
3. Generate diverse variations
4. Ensure Entity ID diversity (not just minor changes)

OUTPUT:
- Variation set with different:
  - Hooks
  - Angles/benefits
  - Personas
  - Formats

Creative Type Decision Tree

What type of creative is needed?
│
├─► AD COPY (text only)
│   ├─► Headlines → Load: ad-copy-frameworks.md
│   ├─► Primary text → Load: ad-copy-frameworks.md
│   └─► Full ad copy set → Load: ad-copy-frameworks.md + copy-by-funnel.md
│
├─► VIDEO SCRIPT
│   ├─► UGC/Testimonial → Load: ugc-scripts.md + hook-library.md
│   ├─► Product demo → Load: ugc-scripts.md (demo section)
│   └─► Problem/solution → Load: ugc-scripts.md + hook-library.md
│
├─► CREATIVE BRIEF
│   ├─► For UGC creators → Load: creative-briefs.md + ugc-scripts.md
│   ├─► For designers → Load: creative-briefs.md + format-specs.md
│   └─► Full production brief → Load: creative-briefs.md + format-specs.md
│
├─► HOOKS ONLY
│   └─► Load: hook-library.md
│
└─► CATEGORY-SPECIFIC
    └─► Load: product-category-creative.md

Quick Copy Formulas

Headlines (40 characters)

BENEFIT-LED:
"[Benefit] in [Timeframe]"
"Finally, [Solution] that works"
"The [Product] your [audience] needs"

CURIOSITY:
"This [product] is different"
"Why [X people] switched to [Product]"
"The secret to [benefit]"

SOCIAL PROOF:
"[Number] [people] can't be wrong"
"Rated #1 [category] of [year]"
"[X] 5-star reviews"

OFFER-LED:
"[X]% off ends [timeframe]"
"Free [bonus] with your order"
"[Price] for [value]"

Primary Text (125 characters)

PROBLEM → SOLUTION:
"Tired of [problem]? [Product] [solves it] so you can [benefit]."

BENEFIT STACK:
"[Benefit 1]. [Benefit 2]. [Benefit 3]. Try [Product] today."

TESTIMONIAL STYLE:
"I was skeptical, but [Product] actually [delivered result]. Now I [positive outcome]."

URGENCY:
"[X left] at this price. Get [benefit] before [deadline]."

Entity ID Diversity Checklist

When generating multiple creatives, ensure diversity across:

□ CONCEPT (different creative approach)
  - UGC testimonial vs product demo vs problem/solution

□ HOOK (different opening)
  - Question vs statement vs visual vs social proof

□ PERSONA (different person/voice)
  - Customer vs founder vs expert vs relatable peer

□ BENEFIT (different angle)
  - Primary benefit vs secondary vs emotional vs functional

□ FORMAT (different structure)
  - Video vs static vs carousel

□ TONE (different feeling)
  - Serious vs playful vs urgent vs aspirational

NOT DIVERSE (same Entity ID):
✗ Same script with different text color
✗ Same hook with minor word changes
✗ Same video with different music

Integration with Other Skills

Skill	Integration Point
campaign-launcher	Creative ready for campaign setup
audience-architect	Match creative to audience characteristics
performance-optimizer	Creative iterations based on performance data

Output Standards

Ad Copy Output Format

HEADLINE OPTIONS:
1. [Headline 1] (XX chars)
2. [Headline 2] (XX chars)
3. [Headline 3] (XX chars)

PRIMARY TEXT OPTIONS:
1. [Primary text 1] (XXX chars)
2. [Primary text 2] (XXX chars)

DESCRIPTION (optional):
[Description text] (XX chars)

RECOMMENDED CTA: [Shop Now / Learn More / Get Offer]

Script Output Format

VIDEO LENGTH: [X seconds]
ASPECT RATIO: [9:16 / 1:1 / 4:5]

HOOK OPTIONS:
1. [Hook 1]
2. [Hook 2]
3. [Hook 3]

---SCRIPT---

[0:00-0:03] HOOK
[Script for hook]

[0:03-0:10] PROBLEM/CONTEXT
[Script for setup]

[0:10-0:20] SOLUTION/PRODUCT
[Script for product introduction]

[0:20-0:25] PROOF/BENEFIT
[Script for credibility]

[0:25-0:30] CTA
[Script for call to action]

---B-ROLL SUGGESTIONS---
- [Visual suggestion 1]
- [Visual suggestion 2]