moda-social-linkedin

moda-social-linkedin

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PREREQUISITE — load moda-core once per session (step-0, write contract, free/metered map). Already loaded? Skip ahead. If you cannot load it, the non-negotiables: run moda doctor --json before anything; moda brand list before creating; writes that pin a revision use your last read's — on stale_revision, re-read and retry once (it heals); send the canvas link the moment it exists; stuck or failed? moda ask "<question>" — free and fast, never guess.

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Sizes and defaults

Format	Size	--category	Notes
Link/landscape post image	1200×627	social	the feed default for a link-style post
Portrait post image	1080×1350	social	more feed height; use when the piece is type-led
Document-carousel page	1080×1350	carousel	6–10 pages; ships as ONE PDF
Profile banner	1584×396	social	the profile photo covers the bottom-left
Company page cover	1128×191	social	very short — a lockup and one line, nothing else

• Document carousels are read SMALL in the feed: headline-first pages, one idea per page, body type no smaller than ~34px at 1080 wide.
• Profile banner: keep the bottom-left quiet, place content center/right (the right two-thirds), copy limited to a name/role plus at most one short line.
• Carousel page bottom-center ~60px is overlapped by LinkedIn's own chrome.

Recipe — document carousel (the signature move)

A LinkedIn carousel is a document — ONE multi-page PDF, never a zip of images. The description promises it; the export step is where it is kept.

1. moda canvas create --name "[Topic] — LinkedIn doc" --intent "[brief]" --size 1080x1350 --category carousel --brand [KIT] — send the link immediately.
2. Lock the system first: 2–4 colors, exactly two fonts, one grid, one motif.
3. Author page 1 ALONE — the hook, 5–9 words, no logo: moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID] --screenshot PATH; at most one repair write, then it is the look.
4. moda canvas add-pages [CANVAS_REF] --count [N-1], then one markup apply per page — serial on one canvas. Last page carries the one ask and the brand.
5. moda canvas screenshot [CANVAS_REF] in ≤3-page batches; judge as a set, fix in ONE repair round, then export.
6. moda export [CANVAS_REF] --format pdf -o [topic]-linkedin.pdf — one multi-page PDF. Read warnings[] and relay any caveat honestly; put the URL in the caption, since LinkedIn consumes the pages as images.

Recipe — single post image, banner, or company art

1. moda canvas create --name "[Topic] — LinkedIn" --intent "[brief]" --size [WxH from the table] --category social --brand [KIT] — link immediately.
2. Person-first when a name is given (the name is the hero lockup, the company supports); company-led only on request: logo + one value prop, no headshots.
3. Author in one apply: moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID].
4. moda canvas screenshot [CANVAS_REF] — check the bottom-left avatar zone on a banner, contrast and type floor everywhere (--screenshot PATH on the apply saves the separate call); at most ONE repair write, captured the same way, then ship.
5. moda export [CANVAS_REF] --format png --pixel-ratio 2 -o [topic]-linkedin.png.

Examples

• "a LinkedIn carousel about our launch" → document-carousel recipe → ONE PDF.
• "a post image for this announcement" → single recipe at 1200×627.
• "refresh my LinkedIn banner" → single recipe at 1584×396, content center/right.
• "company page cover for [Company]" → single recipe at 1128×191, lockup only.
• "a 10-page LinkedIn doc on [Topic]" → carousel recipe, 10 pages, one PDF.

Errors

Any typed error → load moda-core and read its recovery reference. The trap here is exporting a carousel as a zip: png/jpeg multi-page arrives as a zip, so carousels export --format pdf. stale_revision heals — retry once.

Make it recurring

A weekly thought-leadership carousel → moda-automate runs the schedule (the artifact still routes here); the winning page system → moda-templates.

See also: moda-social — other platforms, ad sets, carousel theory · moda-core — the contract, recovery, everything Moda can do.

References

Doc	Load when
references/linkedin.md	depth: document-post conventions, banner lockups, feed legibility
references/markup.md	before any markup apply
references/export.md	PDF vs zip, warnings, pixel ratio
references/no-brand-design.md	no kit is active — inventing the identity: palette law, type, imagery, layout system