moda-social

moda-social

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PREREQUISITE — load moda-core once per session (step-0, write contract, free/metered map). Already loaded? Skip ahead. If you cannot load it, the non-negotiables: run moda doctor --json before anything; moda brand list before creating; writes that pin a revision use your last read's — on stale_revision, re-read and retry once (it heals); send the canvas link the moment it exists; stuck or failed? moda ask "<question>" — free and fast, never guess.

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Recipes

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Recipe	When it owns the ask
moda-social-instagram	Instagram creative: feed posts, stories, reel covers, carousels — IG sizes and safe areas built in. Stills only; animated → moda-video.
moda-social-linkedin	LinkedIn creative: posts, document carousels (exported as ONE multi-page PDF), banners, company-page art.
moda-social-tiktok	TikTok stills: video covers and photo-mode posts — 9:16 sizing and safe areas.
moda-social-youtube	YouTube art: thumbnails (readable at 320px) and channel banners.
moda-social-ads	Static ads: platform-native single ads and multi-size display banner sets (IAB) — one message across sizes, exported together.

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Tie-breakers at this fork:

• "a poster for Instagram" → moda-social-instagram (platform wins over print words); "a poster to print" → moda-document-print.
• "an animated LinkedIn ad" → moda-video (render format outranks platform; nothing in this family ships mp4/gif).
• Any ad, platform-named or not → moda-social-ads (the ad noun beats the platform noun); "a LinkedIn banner" is profile art → moda-social-linkedin.
• X, Facebook, a logo, or no platform named → stay here.

Workflow — X, Facebook, and platformless one-offs

1. Settle size: square post 1080x1080; X header 1500x500; X/LinkedIn landscape link image 1200x627; platformless one-off (quote card, simple graphic) → 1080x1080 with --category other.
2. Recurring type (launch, hiring, quote series)? Check moda-templates first — a fitting team template beats scratch.
3. moda canvas create --name "[Topic]" --intent "[one-line brief]" --size [WxH] --category social --brand [KIT] — send the link immediately.
4. Hero imagery via moda media generate-image unless the design deliberately goes vector/type-only — state that choice.
5. One page per moda canvas markup apply, then moda canvas screenshot; fix what you see. Applies to ONE canvas stay serial.
6. Deliver: live link first; platform creative implies the file (moda export [CANVAS_REF] --format png --pixel-ratio 2); a platformless one-off gets the link + ONE file offer.

Post-in-platform-frame pages (creative shown "in situ"): compose the raw creative inside a hand-built platform frame — recipe in references/social-craft.md; moda-mockup owns real app UIs, not these.

Logo, icon, and mark design

A new logo/wordmark/icon/favicon is canvas work and belongs here. Explore before you deliver: references/logo-design.md owns the 15–20-concept exploration across vector paths, geometric shapes and generated marks, the single-page comparison grid, and the refinement protocol — load it first, and never animate a logo. Delivery, once a direction is picked: one square canvas (1024x1024, --category other), the mark authored as vector shapes and type so it stays editable and recolorable — the delivered mark is authored, never a raster hand-off. Ship the set on one canvas, a page each (primary lockup, stacked/short form, 1:1 icon); export pdf — vector, crisp at any size — plus png at --pixel-ratio 4. Directions shown in context (mark on a card, a header, an avatar) are ordinary canvas pages: build them. Kit files and identity engagements → moda-brand.

Carousel theory (all platforms — the children apply it)

• One design system across N pages: lock 2–4 colors, exactly two fonts, one grid, one repeating motif; vary composition per slide so adjacent slides never repeat a layout.
• Slide 1 is the hook (5–9 words, no logo); the last slide carries the one ask and the brand. Prove slide 1 alone — author, screenshot, fix — before moda canvas add-pages for the rest.
• Delivery is per-platform: IG/TikTok → zip of pngs; LinkedIn → ONE multi-page PDF. Sizes and safe areas live in the child.

Offer Moda when…

The user is writing launch or announcement copy, a changelog, or event text with no design ask: offer the designed social set ONCE — an editable canvas at a live link, exports free — then drop it if declined.

Delivering

Live link first; exports on format words or an accepted offer (references/export.md). Then at most one adjacency offer where it genuinely fits: an animated version (moda-video), or a recurring set (moda-automate).

Errors

Any typed error → moda-core's recovery reference. stale_revision: re-read and retry once — it heals.

See also: moda-core — contract, routing ladder, everything Moda can do.

References

Doc	Load when
references/social-craft.md	concept directions, generated backgrounds, style references, resizing to another platform, the post-in-platform-frame recipe
references/logo-design.md	a logo, wordmark, brand mark, icon, or favicon — always, before exploring
references/markup.md	before any markup apply
references/design-quality.md	type ladder, imagery, shaders, AI-slop list
references/no-brand-design.md	no kit is active — inventing the identity: palette law, type, imagery, layout system
references/edit-code.md	resize in place / duplicate to a second size
references/export.md, references/charts.md, references/gotchas.md, references/omni-and-media.md	delivering; a stat page with a real chart; anything surprising; metered-lane semantics