indranilbanerjee/digital-marketing-pro139 installs

competitor-analysis

Q: How do I install this agent skill?

Run npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill competitor-analysis.

Q: Is this agent skill safe to install?

Review the displayed partner audits, complete source, permissions, dependencies, and exact revision before installing.

Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.

How do I install this agent skill?

npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill competitor-analysis

view source ↗

Is this agent skill safe to install?

Gen Agent Trust Hubpass
The skill performs competitive marketing analysis by evaluating competitor content and strategy against local brand profiles. It accesses application-specific configuration files in the user's home directory to ensure contextual accuracy. No malicious patterns, unauthorized data exfiltration, or obfuscation were detected.
Socketpass
No alerts
Snykwarn
Risk: MEDIUM · 1 issue
Runlayerpass
1/1 file flagged

What does this agent skill do?

/digital-marketing-pro:competitor-analysis

Purpose

Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.

Input Required

The user must provide (or will be prompted for):

Competitors: 2-5 competitor names and/or URLs
Analysis scope: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
Key battleground keywords: Terms where the brand competes head-to-head
Industry/category: For contextual benchmarking

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
AI visibility: How competitors appear in AI answer engines versus the brand
Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
Synthesize findings into strategic opportunities and threats
Generate actionable recommendations for competitive advantage

Output

A structured competitive analysis containing:

Competitor overview matrix with key metrics per competitor
Content strategy comparison with gap analysis
SEO competitive landscape with keyword and link opportunities
Paid media intelligence with creative and targeting insights
Social media benchmarking with engagement analysis
AI visibility comparison across platforms
Pricing and positioning map
SWOT summary per competitor
Strategic recommendations prioritized by opportunity size

Agents Used

competitive-intel — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations

How can the creator link this skill?

Add the canonical catalog link to the repository README so users can inspect current installs and available audits. The publishing guide covers the complete discovery path.

<a href="https://skillzs.dev/skills/indranilbanerjee/digital-marketing-pro/competitor-analysis">View competitor-analysis on skillZs</a>