viral-marketing-playbook
Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.
How do I install this agent skill?
npx skills add https://github.com/gingiris-1031/gingiris-skills --skill viral-marketing-playbookIs this agent skill safe to install?
- Gen Agent Trust Hubpass
This skill is a marketing playbook containing educational content on growth hacking and viral loops. It consists entirely of instructional markdown and does not contain any executable code, sensitive data access, or security threats.
- Socketpass
No alerts
- Snykpass
Risk: LOW · No issues
What does this agent skill do?
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install viral-marketing-playbook
What you get after installing:
- Viral loop anatomy — mechanics behind referral, invite, and content loops
- K-factor math to calculate viral coefficient and model growth scenarios
- Real case studies from Dropbox, Notion, and Loom viral engines
Viral Loop Design — Referral, Invite & Share Mechanics
Products don't go viral by accident. This playbook teaches you to engineer virality.
- Viral loop anatomy: The mechanics behind referral, invite, and content loops
- K-factor math: Calculate your viral coefficient and model growth scenarios
- Incentive design: What to offer referrers and referred users (and what doesn't work)
- Share triggers: Moments in the user journey where sharing feels natural
- Case studies: How Dropbox, Notion, and Loom built their viral engines
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
How can the creator link this skill?
Add the canonical catalog link to the repository README so users can inspect current installs and available audits. The publishing guide covers the complete discovery path.
<a href="https://skillzs.dev/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook">View viral-marketing-playbook on skillZs</a>