startup-marketing-playbook
Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.
How do I install this agent skill?
npx skills add https://github.com/gingiris-1031/gingiris-skills --skill startup-marketing-playbookIs this agent skill safe to install?
- Gen Agent Trust Hubpass
This skill consists purely of marketing documentation and strategic guidelines for startups. It contains no executable code, script components, or suspicious instructions.
- Socketpass
No alerts
- Snykpass
Risk: LOW · No issues
What does this agent skill do?
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install startup-marketing-playbook
What you get after installing:
- Zero-budget SEO tactics — how to rank without backlinks or domain authority
- Community infiltration strategies that provide value without triggering spam flags
- Guerrilla marketing approaches that punch above their weight on $0
Startup Marketing on $0 Budget — Organic Channels Only
No money? No problem. Every tactic here costs $0 — just your time and creativity.
- SEO from scratch: How to rank without backlinks or domain authority
- Community infiltration: Provide value in existing communities without spamming
- Social media playbook: Platform-specific content that drives signups organically
- Word-of-mouth engineering: How to make your product naturally shareable
- Guerrilla tactics: Creative, scrappy approaches that punch above their weight
$0 execution plan
Week 1: positioning and first list
- Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
- Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
- Define one activation event and one retained-use event before posting.
Week 2: conversations, not broadcasting
- Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
- Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
- Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.
Week 3: reusable proof asset
- Turn the most repeated problem into one comparison page, tutorial, demo or case note.
- Distribute channel-native excerpts and close every link back to the same measurable activation path.
Week 4: keep, fix or kill
Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: source → contacted → replies → interviews → signups → activated → retained → paid.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
How can the creator link this skill?
Add the canonical catalog link to the repository README so users can inspect current installs and available audits. The publishing guide covers the complete discovery path.
<a href="https://skillzs.dev/skills/gingiris-1031/gingiris-skills/startup-marketing-playbook">View startup-marketing-playbook on skillZs</a>