homepage-copy-review-checklist

Homepage Copy Review Checklist Skill

Purpose

Review homepage copy for clarity, authority, reader value, and layout usefulness.

Review Passes

1. Authority Pass

Check whether the first screen contains proof.

Good proof:

• production system
• adoption by senior audience
• recognized company/university
• measurable result
• rare achievement

2. Reader Value Pass

Replace self-centered phrasing with reader-centered phrasing.

Weak:

Things I built.

Better:

Tools you can use.

Weak:

My blog.

Better:

Guides from real accomplishments.

3. Specificity Pass

Remove vague phrases:

• "real stuff"
• "various systems"
• "practical solutions"
• "proof you can use"
• "interesting projects"

Replace with concrete objects:

• production agents
• setup guides
• automation workflows
• operational data
• reusable tooling

4. Layout Pass

Ask:

• Are important items visible immediately?
• Are guide/tool titles listed directly?
• Is the page too narrow?
• Are dense sections forced into two columns when one column is clearer?
• Is the reader forced to click before understanding value?

5. Proof Pass

For track record sections:

• Add context paragraph for company/university authority.
• Keep bullets result-focused.
• Use logos only if reliable.
• Remove broken links until assets exist.

6. Tone Pass

Avoid:

• bragging without utility
• negative comparison
• vague humility
• invented authority
• portfolio cliches

Prefer:

• proof-backed usefulness
• directness
• compact context
• concrete reader benefit

Final Homepage Questions

• What can the reader learn?
• What can the reader use?
• Why should the reader trust this?
• How can the reader reach out?
• Is anything important hidden behind unnecessary clicks?