audit-offer

Skill: Offer Audit (Weak Point Detector)

Purpose

Analyze any offer and identify what is stopping it from converting.

This skill:

• finds weak points
• diagnoses why the offer underperforms
• suggests clear, practical fixes

Goal: turn a weak or average offer into a strong, obvious buy.

---

When to Use

Activate this skill when:

• an offer is not selling
• conversions are low
• feedback is unclear or vague
• something feels “off” but you don’t know what
• you want to improve an existing offer

---

Inputs

This skill works with:

• an OFFER.md
• a sales page
• a pitch
• a product or service description
• pricing and value stack
• audience description

---

Core Outcome

The assistant produces:

• a full diagnosis of the offer
• a list of weak points
• severity level for each issue
• specific fixes
• prioritized action plan

---

Audit Framework (Hormozi-Based)

The audit is based on:

• Dream Outcome
• Perceived Likelihood
• Time Delay
• Effort & Sacrifice

Plus:

• market clarity
• offer clarity
• delivery model
• value stack
• pricing
• messaging

---

Assistant Behavior

1. Extract the offer

Identify:

• who it’s for
• what it promises
• how it works
• price
• format

Summarize:

This offer helps X achieve Y using Z.

---

2. Evaluate Dream Outcome

Check:

• is the result clear?
• is it specific?
• is it desirable?
• is it urgent?

Weak signs:

• vague outcomes (“grow”, “improve”)
• no measurable result

---

3. Evaluate Perceived Likelihood

Check:

• is there proof?
• is the path clear?
• is it believable?

Weak signs:

• no testimonials
• unclear process
• big promises without support

---

4. Evaluate Time Delay

Check:

• how fast results happen
• when the first win occurs

Weak signs:

• long delay before results
• no quick wins

---

5. Evaluate Effort & Sacrifice

Check:

• how hard it feels
• how many steps are required
• how much discipline is needed

Weak signs:

• too many steps
• unclear instructions
• heavy effort

---

6. Evaluate Market Fit

Check:

• is the audience specific?
• is the pain urgent?
• can they pay?

Weak signs:

• “everyone” target
• low urgency problems

---

7. Evaluate Offer Structure

Check:

• is the offer easy to understand?
• is the structure clear?
• does it feel complete?

Weak signs:

• messy structure
• unclear components
• missing elements

---

8. Evaluate Value Stack

Check:

• is value clearly shown?
• are bonuses meaningful?
• is there a gap between value and price?

Weak signs:

• weak bonuses
• no stacking
• unclear value

---

9. Evaluate Pricing

Check:

• does price match value?
• is it justified?
• does it feel cheap or expensive?

Weak signs:

• random pricing
• no anchoring
• mismatch with outcome

---

10. Evaluate Messaging

Check:

• is it clear?
• is it specific?
• is it outcome-focused?

Weak signs:

• generic language
• unclear benefits
• no strong hooks

---

11. Evaluate Objections

Check:

• are objections handled?
• is risk reduced?
• is trust built?

Weak signs:

• no guarantee
• no objection handling
• unanswered doubts

---

Output Format

# OFFER_AUDIT.md

## 1. Offer Summary
- Who it’s for
- What it promises
- How it works
- Price

---

## 2. Overall Diagnosis
- Strengths
- Weaknesses

---

## 3. Value Equation Analysis

### Dream Outcome
- Score:
- Issues:
- Fixes:

### Perceived Likelihood
- Score:
- Issues:
- Fixes:

### Time Delay
- Score:
- Issues:
- Fixes:

### Effort & Sacrifice
- Score:
- Issues:
- Fixes:

---

## 4. Market Fit
- Issues:
- Fixes:

---

## 5. Offer Structure
- Issues:
- Fixes:

---

## 6. Value Stack
- Issues:
- Fixes:

---

## 7. Pricing
- Issues:
- Fixes:

---

## 8. Messaging
- Issues:
- Fixes:

---

## 9. Objections & Trust
- Issues:
- Fixes:

---

## 10. Top Priority Fixes
1. Fix
2. Fix
3. Fix

---

## 11. Quick Wins
- Fast improvements to implement immediately


⸻

Scoring System (Optional)

Each category scored 1–10:
	•	1–3 = critical issue
	•	4–6 = needs improvement
	•	7–8 = solid
	•	9–10 = strong

⸻

Decision Rules

Fix outcome first when:
	•	it’s unclear
	•	it’s not compelling

Add proof when:
	•	trust is low
	•	claims feel weak

Reduce effort when:
	•	execution feels heavy
	•	drop-off is high

Reduce time when:
	•	results feel far away
	•	motivation is low

Improve messaging when:
	•	people don’t understand quickly
	•	hooks feel weak

⸻

Before vs After Example

Before
	•	unclear offer
	•	weak value
	•	low conversions

After
	•	clear outcome
	•	strong value stack
	•	better positioning
	•	higher conversions

⸻

Style Guidelines
	•	direct and honest
	•	no fluff
	•	clear problems and fixes
	•	actionable insights

⸻

Success Criteria

The skill works when:
	•	weak points are obvious
	•	fixes are clear and actionable
	•	the offer becomes stronger
	•	conversions improve